Dec 20, 2018
Innkeepers often come from diverse backgrounds and Linda Smith is a prime example of a professional who underwent the transformation to becoming an innkeeper, bringing with her a high level of business savvy. As a former telecommunications executive, her previous experience provides her with the skills to...
Nov 7, 2018
A major component for developing a brand vision for any inn comes down to determining your ideal guest demographic. While it may sound cliché, different generations have personality traits, spending power, and guest preferences when they stay at independent properties.
Elaine Herbert finds that Millennial guests at the...
Oct 18, 2018
The impact of Airbnb on both innkeepers and their communities is not always apparent to most people, since much of the media focuses on how larger hoteliers deal with this competitive landscape.
The reality is that Airbnb can negatively affect innkeepers and communities throughout the world. As Elaine highlights in...
Oct 9, 2018
For many innkeepers, dealing with OTAs can be both a blessing and a curse. While these channels can help provide more booking opportunities, they often come with a price, which includes high commissions, lack of direct access to guest information, a slow payment cycle, and bookings coming from fraudulent...
Oct 7, 2018
Innkeepers are often very interesting people, with many having previous careers that make the most exciting of corporate jobs seem mundane.
Tom Werman, the owner and operator of Stonover Farm in Lenox, Mass., is a prime example of this type of innkeeper. He is a former A&R record executive – who produced 52 albums –...