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Frictionless Innkeeper Podcast

Jan 19, 2023

Unbeknownst to many independent lodging professionals, Google Travel is playing a significant role in impacting booking by diverting potential guests from the Google Search into its online travel marketplace.

Lisa Kolb, Owner and Co-Founder of Acorn Marketing, discusses everything property owners need to be aware of...


Dec 21, 2022

Often the most significant business challenges can lead to true transformation. This was the case for Rita Sleys, owner and operator of the Rosemont Inn Bed & Breakfast, who found her business at a crossroads. 

In 2019, she sought out help from Randy Bangs, owner of Get Heads in Beds, which led to a renovation of her...


Oct 17, 2022

Working with a travel influencer may seem like something only larger hotel brands can afford. In reality, independent lodging properties can also leverage travel influencers to increase visibility for their area and bookings for their property.

Valerie Stimac, a travel blogger and founder of Valerie & Valise, works...


Sep 22, 2022

Enhancing direct and online bookings is paramount for any hospitality provider. Success often comes down to taking advantage of modern, digital marketing strategies. 

For nearly 14 years, Q4Launch has helped property owners leverage multiple channels for driving additional revenue. Service offerings include marketing...


Aug 15, 2022

It is estimated that there are more than 10 million vegans in the United States. For Michele Salisbury, Owner & Chef of Salisbury House at Bethany Beach, this presents an opportunity for differentiation – as her property offers three-course gourmet vegan breakfasts for guests. Michele discusses her new vegan-only bed...