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Frictionless Innkeeper Podcast

Nov 4, 2020

Known for its South by Southwest (SXSW) conference and festival, as well as its thriving music, food and culture scene, the city of Austin is a dream for young entrepreneurs, musicians and creatives.

Though just as the COVID-19 pandemic upended the entire globe, Austin was also heavily impacted with SXSW being cancelled in early March, with travel restrictions making it difficult for people to visit this vibrant city.

For the Adina Austin Bed & Breakfast, this was a challenging time, since the property officially opened in March right before SXSW – in anticipation of having full bookings during the festival and beyond.

With the cancellation of SXSW, the owners of Adina Austin decided to get creative and partnered with entrepreneur Christa Freeland to offer a portion of the property as the Founder House Austin, which is a co-working and co-living place for entrepreneurs that opened in May.